Company Summary

Managed through the Riverbend Industries portfolio, American Wheatley is a leading manufacturer of ASME stock and custom hydronic and pressure tanks. American Wheatley is also a distributor of related valves and other components used across a wide array of industrial applications. American Wheatley leverages more than forty years of experience, a robust assortment of specialty HVAC hydronic systems and technology, and a commitment to speedy, quality work to ensure clients receive the right product for their jobs.

Riverbend Industries (RBI) is a private family-owned portfolio holding company headquartered in Chicago, Illinois. The portfolio is primarily comprised of several small, independently operated, previously family-run businesses in the light manufacturing and distribution sectors. The portfolio is a long-term holder of its investments/assets and plans to grow both organically and through acquisitions into the foreseeable future.

Summary

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans, product management, and market analysis for the organization to attract and retain customers, while overseeing campaigns across various channels (including digital, print, events, and social media) to build brand awareness and drive sales. 

Primary Responsibilities

•  Lead by example with a Safety First mindset in every task
• Conduct market analysis to identify customer pain points, industry trends, and competitive threats. 
• Use data-driven insights to recommend strategies for product positioning and growth. 
• Partner with the cross functional team to produce high-quality content, such as case studies, white papers, webinars, and thought leadership pieces. 
• Align content to increase brand visibility. 
• Engage with customers to collect testimonials, case studies, and feedback that inform product development and marketing strategies. 
• Collaborate and support go-to-market planning and execution for new product launches, updates, and campaigns. 
• Collaborate with product management to understand roadmaps and develop launch strategies that drive adoption and revenue growth. 
• Create and deliver training materials, sales decks, competitive insights, and product collateral to equip the sales team for success. 
• Develop tools to communicate product value to customers effectively.
• Establishes (through careful data and benchmarking), pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle 
• Create and implement the American Wheatley event presentation for customer events and national trade shows. This includes managing show deadlines, booth layout and marketing presentations, customer interactions and coordinating setup, tear down and logistics
• Additional duties as assigned

Education, Experience & Qualifications

Required

• 5+ years or more of relevant product management or product marketing experience required
• Experience in B2B markets
• Proven track record of developing go-to-market strategies for technical products
• Experience enabling sales teams with tools, training, and competitive insights
• Exceptional communication, writing, and presentation skills
• Ability to work cross-functionally and influence stakeholders at all levels
• Data-driven mindset with proficiency in analytics tools and metrics

Preferred

• Industrial B2B experience 

Skills & Characteristics  

• Excellent verbal and written communication skills, with proven negotiation skills.
• Self-motivated and have a positive attitude.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Generates innovative ideas and approaches to marketing campaigns. 
• Analyzing data, understanding market trends, and identifying customer needs. 
• Adaptability in adjusting strategies and tactics based on changing market conditions and customer feedback. 
• Ability to identify and resolve issues that arise during marketing campaigns. 
• Builds strong relationships with team members, stakeholders, and customers. 

Physical Requirements

The following physical activities are essential for performing the core responsibilities of this position. Reasonable accommodations will be made for individuals with disabilities as per the ADA.

• Manual Dexterity: Ability to use hands for fine motor tasks (e.g., typing, handling tools, or operating machinery).
• Vision: Ability to see clearly (with or without correction) to perform job tasks (e.g., reading documents, observing equipment, etc.).
• Hearing: Ability to hear (with or without hearing aids) to effectively communicate with others and understand verbal instructions or safety alerts.
• Communication: Ability to communicate effectively both verbally and in writing, as this position may require interacting with colleagues, clients, and supervisors.
• Sitting: Ability to sit for extended periods as required for certain job tasks (e.g., working at a desk, computer, or driving).

Additional Notes:

• Reasonable accommodations: The employer will provide reasonable accommodations for qualified individuals with disabilities, to enable them to perform essential job functions, unless doing so would create an undue hardship.