Job Title: Digital Marketing Strategist

Location:

We provide a hybrid work schedule, allowing employees to work from home on some days and be present in the office on others. Office Address: 807 Broadway Street NE, Suite #170, Minneapolis, MN 55413

Company Overview:

If you’re looking for a fast-paced, growth-focused environment to flex your digital marketing muscle, Rocket55 is a perfect fit. Rocket55 has been a full-service digital marketing agency for 15 years, no small feat in an industry that changes and evolves daily. Keeping up with the technological innovations and market trends in our industry makes every day working here an adventure. We’re looking for fellow hard-working digital enthusiasts who are eager to drive results for our clients, thrive in a diverse and dynamic workplace, and add to a culture of curiosity, innovation, and awesomeness.

Join our energetic, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you!

Job Summary:

At Rocket55, the Digital Marketing Strategist plays a pivotal role in shaping and executing digital strategies that meet client business goals across various channels. As a strategist, you’ll need a comprehensive understanding of the full digital marketing landscape offered by Rocket55, paired with the ability to leverage research, data, and insights to uncover opportunities. You have a unique ability to see both the big picture and intricate details, balancing strategic thinking with execution.

You will bring expertise in brand strategy and messaging, ensuring they are consistently applied across all digital touchpoints. You’re collaborative, adaptable, and focused on generating impactful ideas—regardless of their origin. You thrive in client-facing roles, building trust and strong partnerships with both internal and external stakeholders. Self-driven and resourceful, you can initiate work independently while managing multiple projects simultaneously.

We’re looking for someone who is confident yet curious, experienced yet always learning, and passionate about delivering exceptional client outcomes. Your enthusiasm will help fuel our client teams to produce outstanding results.

You will report to the Senior Director of Strategy, contributing to both client success and the development of Rocket55’s strategy discipline.

• Client Strategy Lead (60%): Guide and support digital marketing strategy on a full roster of accounts, partnering with account managers and channel strategists to deliver exceptional client outcomes.
• Research & Brand Strategy (20%): Conduct audience research, brand workshops, and competitive analysis to inform brand and marketing strategy. Craft messaging and collaborate on brand guidelines and identities.
• Business Development (10%): Support the creation of proposals and new business opportunities, evaluating market opportunities, and collaborating with the sales team to provide strategic recommendations.
• Strategic Thought Leadership (10%): Help develop Rocket55’s strategic frameworks, driving innovation across the agency and contributing to the growth of the strategy practice.

Responsibilities:

1. Client Strategy Leadership (60%)

• Guide and support digital marketing strategy across a portfolio of client accounts, working in collaboration with account managers and channel specialists.
• Lead strategic planning initiatives in partnership with account managers, ensuring alignment with client business goals.
• Develop comprehensive digital marketing strategies, incorporating multi-channel approaches (e.g., SEO, paid media, content, social) to drive client growth.
• Provide strategic recommendations based on data analysis and market insights to inform campaign optimizations and long-term planning.

2. Research & Brand Strategy (20%)

• Execute audience, market, and competitive research to inform and shape brand and marketing strategies.
• Lead brand strategy workshops, conduct competitive audits, and perform market analysis to identify opportunities for clients.
• Collaborate with internal teams to craft brand messaging and ensure consistent application across digital channels, including website, social, and paid campaigns.
• Assist in the development of brand guidelines and identities, ensuring alignment with client objectives and target audiences.

3. Business Development (10%)

• Collaborate with the sales and strategy teams to support the creation of proposals, pitches, and custom responses to new business opportunities.
• Evaluate market opportunities, providing strategic recommendations that align with potential client needs and industry trends.
• Contribute to the overall development of strategic frameworks that position Rocket55 as a leader in digital marketing innovation.

4. Strategic Thought Leadership (10%)

• Socialize strategic frameworks across the agency to drive innovation and best practices within the strategy discipline.
• Contribute to the growth and evolution of Rocket55’s strategy practice, working closely with the Senior Director of Strategy.
• Foster a culture of collaboration and strategic thinking across account, creative, and delivery teams.

Required Experience, Skills, and Qualifications:

• Minimum of 5 years of Digital Marketing experience, with a strong background in developing and executing multi-channel digital marketing strategies.
• Deep understanding of a wide range of digital marketing channels (SEO, paid media, social media, email marketing, etc.) and how they contribute to achieving business goals.
• Experience conducting primary research, including interviews, surveys, user testing, and market analysis, to inform strategic decisions.
• Expertise in developing and refining brand messaging, strategy, and identity, ensuring alignment with client objectives and market positioning.
• Strong ability to leverage customer, market, and competitive insights to inform marketing decisions and strategic planning.
• Exceptional written and verbal communication skills, with experience delivering client-facing presentations, workshops, and pitches.
• Successful track record of collaborating with cross-functional teams, contributors, and stakeholders at various levels of seniority.
• Ability to manage multiple projects and priorities simultaneously, working independently with minimal direction.

Preferred Qualifications:

• Experience working in an agency setting is preferred.

Total Compensation Package:

This position offers full-time employment along with a comprehensive benefits package that includes:

• Complimentary parking
• Health, dental, and vision insurance
• 401(k) with matching contributions from the Company
• Life insurance and Accidental Death & Dismemberment (AD&D) coverage
• Company-provided Short Term Disability insurance
• Long Term Disability coverage
• Paid Time Off
• Holiday pay, including Floating Holiday
• Flexible work schedules

Commitment to Inclusion:

Rocket55 is an equal opportunity employer and is dedicated to creating an inclusive work environment void of harassment and discrimination. Our goal at Rocket55 is to cultivate a culture where each team member feels appreciated, empowered, and motivated to pursue both personal and collective objectives. This commitment entails ensuring opportunity and accessibility for individuals of all backgrounds, including but not limited to race, ethnicity, age, marital status, gender, sexual orientation, gender identity, gender expression, religion, national origin, disabilities, political affiliation, and socioeconomic status.

Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.