You: You’re passionate about marketing, detail-oriented, and driven to be part of a fast-moving, creative team working to advance individual liberty. A related degree or early field experience introduced you to various marketing platforms, tools, and channels, and you're seeking an opportunity to sharpen your skills with collaborative, real-world application and opportunity for growth. You have experience creating digital marketing content for various channels, including paid digital marketing, organic and paid social media marketing, and email marketing.  

Them: Bureaucrats, city councils, mayors, governors, and federal agencies stripping Americans of their rights every day. There’s a lot of government overreach out there, and it’s backed by seemingly endless resources. But fortunately, like all lumbering giants, abusive government is most vulnerable when countered by individuals who act strategically and nimbly, take calculated risks, have each other’s backs, and are confident in, and passionate for, the cause—the very sort of swashbucklers we employ in spades here at PLF. 

Us: We fight back. Pacific Legal Foundation is the nation’s first and most successful public interest law firm dedicated to vindicating individual liberty. PLF has an unmatched record in the U.S. Supreme Court, with 18 out of 20 cases won at the Court. We also have more than a hundred active cases across the nation. 

We are a next-generation public interest law firm. What does “next-generation” mean for a legal nonprofit? It means we aren’t interested in doing the same thing as everyone else. We aspire to be the best player in a constantly changing game. 

Here’s what you get to do in this role: 

You’ll collaborate across the communication team on strategy, messaging, and content across various platforms, leveraging your growing understanding of digital marketing to help PLF reach and connect with our target audiences.  

You’ll become the organization’s go-to person for managing and publishing website content, including high-stakes webpages about new PLF lawsuits, as well as creating emails and other communications assets.  

You’ll learn to use industry-leading technology, including Pardot, Salesforce, Google Analytics, Google Search Console, Hootsuite Insights, and Adobe Creative Cloud. 

Getting down to brass tacks, your specific job duties likely will include: 

• Creating high-performing emails and other digital assets in Pardot/Salesforce with an eye toward user experience 
• Improving the quality of website photography, including editing stock images, coordinating photo shoots, preparing shot lists, and organizing and storing files 
• Creating new microvideos for social media and optimizing all video releases to drive viewers to the website 
• Publishing and editing web content to ensure our visitors always have access to the newest information 
• Optimizing content for search engines and identifying new opportunities to capture search audiences 
• Measuring results to fuel new ideas and make data-informed recommendations 

To succeed in this role, you’ll need: 

• A passion for marketing.  
• Some practice experience or a relevant degree field (communications, marketing, etc.). 
• Entry-level experience using WordPress or another CMS system. 
• Patience for juggling competing priorities. 
• Knowledge of Google Analytics, Pardot, and/or Adobe software is a plus. 
• A big appetite for growth.  

GENERAL INFORMATION 

Pacific Legal Foundation identifies and litigates important legal issues to set landmark precedents that will benefit Americans nationwide. Using strategic and principled litigation, communications, and research, we battle for freedom in the nation’s courts and the court of public opinion. 

As a national nonprofit organization, PLF has brick-and-mortar offices in Sacramento, California; Arlington, Virginia; and Palm Beach Gardens, Florida, although approximately half of the staff work from home offices across the country.  

Because this role is an opportunity for growth and requires significant training, we prefer a candidate willing to work out of PLF’s Arlington office for at least one year. 

TO APPLY 

If you think you might be a good fit, submit the following application materials: 

• Your resume, including your experience in the liberty movement and relevant professional experience. 
• A cover letter explaining why PLF is the place for you, why you want to fight for liberty, and what distinguishes you from typical applicants. 

This is a full-time, permanent position. PLF is committed to recruiting and retaining the highest-quality talent available nationwide, and we offer a total compensation package that includes a competitive salary, medical and dental insurance, and employer-paid retirement savings. We take work-life balance seriously through our generous paid leave and flextime policies. We have a flexible, collaborative, positive, and collegial work environment. We take pride in investing in your future and encourage internal advancement. PLF is the place for someone principled, tenacious, and determined to succeed in positively shaping the future of our country and restoring real limits on government power. Join us.